Audience Demographics

A demographic is basically a categorical stereotype used by many publishers to demonstrate reader profiles. They focus on factors like age, gender, occupation and class. This information here gives us an idea on one-way that demographics can represented

A – Higher managerial, administrative or professional.

B – Intermediate managerial, administrative or professional.

C1 – Supervisory or clerical, junior managerial, administrative or professional.

C2 – Semi-skilled manual workers.

D – Semi-skilled and unskilled manual workers.

E – Casual laborers, unemployed, state pensioners.

Here the way that the demographic has been measured by looking at the class system. This is a very good way to generalize the readers to give a good indication on who is reading the magazine. For example, if you were to look at Rock Sound on this chart, you would suggest that it would sit from C2-E. Kerrang! Would most likely sit in the same place. Something like NME, is most likely to sit from C1-D. A product like VIBE is most likely to sit from C2-E. This is because of it's urban orientated audience. Vogue a very high-class magazine is most likely to sit from A-C1 

I aim to set my product from B and under by adding elements of Art and media as well as just Music.