DPS Draft

Contents Drafts

Cover Draft

Front Cover draft based on conventions, using this image as reference for the main image.

N.W.A. Straight Outta Compton [Clean]

Taken from the 1988 album of the same name, this song features one of the most notorious Rap groups of all time. N.W.A. are often dubbed "The Worlds Most Dangerous Group" by the media.

This video is relevant to my product as Rap/Gangsta Rap are sub-genres of Hip Hop. The group are dressed in black hooded jackets and jeans. they have white 'Adidas Style' Sneakers and baseball caps. This look has been a big part of early Hip Hop culture.

N.W.A. sporting caps, Varsity jackets, baggy jeans and white sneakers.











Run DMC wearing gold chains, black jackets, jeans and whirte sneakers.

Simple Draft Based On Conventions

LIIAR Analysis of a Music magazine - Kerrang!

I thought it would be a good idea to look at the conventions of Kerrang so that I can compare them with those of Vibe. Doing so will help in the creation of my product by giving me a better understanding of conventions.

Top 10 best selling Hip Hop albums of all time

This chart represents the success of Hip Hop albums, and how it has become a mainstream genre.

Hip Hop in the Charts

Songs with most weeks at number one[edit]

• 18 Weeks

Joe Liggins - "The Honeydripper" (1945)

Louis Jordan - "Choo Choo Ch'Boogie" (1946)

• 16 Weeks

Robin Thicke ft. Pharrell Williams and T.I - "Blurred Lines" (2013)

• 15 Weeks

Mary J. Blige - "Be Without You" (2006)

• 14 Weeks

Deborah Cox - "Nobody's Supposed to Be Here" (1998-1999)

Mariah Carey - "We Belong Together" (2005)

Jamie Foxx ft. T-Pain - "Blame It" (2009)

Maxwell - "Pretty Wings" (2009)

Rihanna - "Diamonds" (2012-2013)

Macklemore & Ryan Lewis ft. Wanz - "Thrift Shop" (2013)

• 13 Weeks

Trey Songz - "Can't Be Friends" (2010-2011)

• 12 Weeks

R. Kelly - "Bump N' Grind" (1994)

Beyoncé - "Single Ladies (Put a Ring on It)" (2008-2009)

Alicia Keys - "Un-Thinkable (I'm Ready)" (2010)

• 11 Weeks

Whitney Houston - "I Will Always Love You" (1992-1993)

Usher - "You Make Me Wanna..." (1997)

Mario - "Let Me Love You" (2005)

Robin Thicke - "Lost Without U" (2007)

DJ Khaled ft. Drake, Rick Ross & Lil Wayne - "I'm On One" (2011)

Usher - "Climax" (2012)


Source: http://en.wikipedia.org/wiki/Hot_R&B/Hip-Hop_Songs

Audience Demographics

A demographic is basically a categorical stereotype used by many publishers to demonstrate reader profiles. They focus on factors like age, gender, occupation and class. This information here gives us an idea on one-way that demographics can represented

A – Higher managerial, administrative or professional.

B – Intermediate managerial, administrative or professional.

C1 – Supervisory or clerical, junior managerial, administrative or professional.

C2 – Semi-skilled manual workers.

D – Semi-skilled and unskilled manual workers.

E – Casual laborers, unemployed, state pensioners.

Here the way that the demographic has been measured by looking at the class system. This is a very good way to generalize the readers to give a good indication on who is reading the magazine. For example, if you were to look at Rock Sound on this chart, you would suggest that it would sit from C2-E. Kerrang! Would most likely sit in the same place. Something like NME, is most likely to sit from C1-D. A product like VIBE is most likely to sit from C2-E. This is because of it's urban orientated audience. Vogue a very high-class magazine is most likely to sit from A-C1 

I aim to set my product from B and under by adding elements of Art and media as well as just Music.

NME Reader Profiles

These reader profiles for NME show the mainstream audience for the majority of music magazines. However, this audience  is not my primary target but may be interested in some aspects of Hip Hop culture such as fashion and media.

It may be a good idea to add some Hip Hop media in my product to draw in some of these audiences and expand the reader base.

Vibe Reader Profile

This audience is the kind I will be targeting with my Hip Hop magazine. This ever growing niche audience would be interested in Hip Hop music, news, fashion and arts. It could be a wise move to try and include these other elements like in magazines like Juxtapoz

Juxtapoz: http://www.juxtapoz.com/

High Speed Productions: http://www.hsproductions.com/

Source: http://sharonasmediacoursework.files.wordpress.com/2011/12/vibe-audience-profile-2011.pdf