LIIAR Analysis of front cover

Language:
Mid shot of Daft Punk against a pink and blue neon background. Their shiny suits, covered on sequins and reflective helmets distort the reflections into interesting shapes. The colour scheme matches the pink light, with a bold white accompanying it. The masthead is placed over to the left in a bold font. The majority of the masthead sits over the green so that it stands out against the bright colours. Alongside of the masthead, the issue date and price is displayed. This makes the two easier to spot when stacked amongst other magazines. The issue date and price are also located in the bottom right with the barcode and website (www.nme.com), as well as prices in US and Canadian Dollars and in Euro's too. Pink is used to emphasise the Masthead, main article subject "Daft Punk", "Exclusive Interview" and the word plus. However, there is only one sell line relating to the the contents of the magazine, showing the high profile nature of Daft Punk. The sell line reads "we don't have egos, we have super powers." The line "we have super powers" is larger than the rest is the line so that it stands out as more important or representative of the Duo than the rest of it.

Institution:
NME, stands for New Musical Express and is published weekly. It was founded on 7th of March 1952 by Theodore Smythson as a newspaper. On its release, it was the first paper to publish a singles chart. Over the years it has become more like a magazine that tends to focus on a wide tame of music genres, often shedding light on some of the lesser known acts. As of 2011 23,924 copies if NME are estimated to be in circulation. In the 70's NME was seen to be the best selling British music magazine. NME is published under IPC Media (Inspire) (Time inc.)

Ideology:
NME aims to shed light on up and coming acts, as well as regular mainstream acts from a wide range of genres. Mainly focusing on genres like Rock, Pop and Alternative. However NME has been known to look at Metal bands and various underground dance movements. Reviews are generally unbiased on albums and gigs, offering a good insight into new material.

Audience:
NME has a reader base of both Men 69% and Women 31% with an average age of 24. The majority of readers are students who are interested in a wide rage of music.

Representation:
NME represents audiences by offering a diverse approach to its contents and a constantly evolving layout and style. NME changes with what music is popular to maintain a a strong reader base, whilst offering coverage of artists who aren't necessarily mainstream, but have been going for a long time.