The masthead, is always situated at the top of the product. It will either be placed across, like a banner, or to the left. Having it on the left makes it easily visible when stacked on a stand. Very rarely does the masthead appear over the head of a subject. In some cases, when it is placed over the head of a subject, the masthead will never come down lower than the hair line. Having it behind, stops it from interfering with the subject.
Cover Stories attract readers by giving them a piece of information (often an extract or quote) from within the article, but not enough to properly inform the reader. As a result, potential readers are forced to pick up the product and buy it. Having the main cover lines on the left makes them visible to buyers.
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